Sellers may think that an overpriced property can simply be reduced if it does not sell. The danger with this approach is that by the time the property is finally reduced to its market value, it may have been on the market so long that buyers perceive it to be a tainted property. Buyers then question how long the home has been on the market and seek reasons for why it has not sold. Their offer to purchase, based on that knowledge, may be below its actual value. As real estate professionals, we use market research to arrive at an initial price that is both realistic and fair to you as the seller, but also attractive to buyers. This pricing process takes into account a number of key factors that include the property location and condition, and the market history and current activity.
"Couldn't We Try This Price For A Couple Of Weeks?" Sales agents are constantly on the alert for new properties to show their active, qualified buyer. As a result, the majority of showings by sales agents on a new listing occurs when the house is first placed on the market. Once the group of agents and buyers have seen the property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best price during the first market exposure.
The Better Homes International Referral Network links qualified real estate professionals in relocation markets across the country. Through our network, we have access to buyers from all of our members.
Our Target Marketing is a personalized plan for marketing your property. It is designed to find the right buyer. Additionally, all of our Better Homes real estate agents have their own pool of buyers. Your new listing will be exposed to our inventory of current buyers, who have not found a house to meet their needs in the current Multiple Listing Service inventories. Through this plan they will be immediately notified that your home is available for sale.
The Renter to Buyer Assistance Program is a method to aid properties listed through Better Homes Realtors, and offers seller assistance to qualified buyers. This program is primarily used for first-time homebuyers who in most cases can afford a monthly payment, but are short on the down payment and/or closing costs.
Corporate Relocation Service is available to us as part of Better Homes Home Services. This provides access to relocating families, who are then introduced to your home and our marketplace.
According to the study conducted by the National Association of Realtors® in 2011, the use of Internet to search for a home has risen dramatically from a miniscule 2% of buyers in 1995 to a whopping 94% in 2011.
A major shift has occurred recently in the way that consumers interact with the Internet and with each other – a popular term for this is “Localism”. Consumers are interested in knowing everything going on around them; news, events, friends, resources. As a result, consumers naturally type in city modifiers as anchor text to their search. There are a number of elemental economic strategies that are dovetailing to support how information is organized around location and delivered to consumer audiences. These strategies focus on URL naming structures and tagging of information to allow for and produce location based results.
Traffic Reports - Buyer search online first then in person, reports on how many buyers search your home online.
When advertising online, you can post up to 25 jumbo size photos to capture the attention of more buyers. Homes with the most photos, rise above all other listings when consumers search for homes. The number of photos is a key benefit to your listing presentation.
Open House alerts are emailed to our buyer prospects through our automated client contact programs.
Custom headlines and property descriptions found in the newspapers used to give the potential buyer a mental image of the property listing. Yet, buyers now demand more, due to internet advertising, and Better Homes Realty is distinguished in this aspect of the marketplace.
Our Internet marketing system includes featuring your home on the following sites:
According to google adwords Homesin has over 100 miilion global searches a month.
All real estate companies are not alike. The Better Homes Edge features the markeeting upgrades to promote your home to more buyers.
Create single property websites
Create single property websites for your home with advanced presentation features, including own url ex 123main.betterhomesus.com
Market your home with private website before meeting prospective buyers.** There are no limitations: unlimited photos, unlimited videos and description.
Unlimited photos, great looking slideshows
Unlimited professional photographs, great looking slideshows, well-written descriptive copy, 360 degree Better Homes Virtual Tours, floor plans, and your own individual property website are just some of the initial marketing techniques used by Better Homes to present your property in the best possible light. We will showcase your home with all the pertinent information including neighborhood statistics, school and government information. We can give a clear picture of the location with the Google Search tools and mapping. The property presentation is as much about the surrounding area of the listing as it is about the interior. We will create web pages with street maps, aerial photos, topographic maps and 3D flyovers. Driving directions and real time traffic are also available.
Maps, maps and more maps
The property presentation is as much about the surrounding area of the listing as it is about the interior. Street maps, aerial photos, topographic maps and 3D flyovers are all part of your showcase.
Visitors can also get driving directions, real-time traffic information and local coupons. Even better, all driving directions printed via your website will have your photo and contact information in the header.
Bird's Eye View and Google Street View
Your single property website incorporates the two most stunning neighborhood visualization tools: Microsoft® Bird's Eye View and Google Street Views. Availability depends on the area, but when it is provided, they are the most powerful tools to get a glimpse of the neighborhood through high resolution, interactive photography. See for example www.705wickhamcourt.com You can read more about how to embed Google Street Views on the RealBird blog.
Unlimited description with WYSWYG editor
Describe your property in great details or summarize the main features only. The description editor allows you to copy and paste text from other property documents including your MLS property sheet or PDF flyer while maintaining all the document formatting. The editor also allows you to paste images and multimedia or links into your description: you have full control over the visual presentation of the description.
Tip: Adding property description is not only important to inform your prospective buyers, but greatly helps search engine optimization. Your RSS feed will also contain this description, thus smaking it more informative for your RSS subscribers.
Supports any type of multimedia: video, slideshows, widgets
You can embed multimedia, online documents, slideshows, panorama virtual tours or any 3rd party widgets into your listing website with a simple copy and paste operation. You may also embed multiple multimedia widgets with captions and descriptions. How about several videos per property flyer? Or neighborhood videos or 3rd party user generated content to enhance your property description? It's all doable and takes only minutes.
Printable flyer with private labeled driving directions included
You visitors can easily add driving directions to the printable flyers.
Real-time market stats
Real-time market statistics are provided for over 6000 zipcodes in the US by our partner, Altos Research. New markets are added ongoing. Up-to-date median price charts are automatically included in your single property websites where available. The market stats page also acts as a lead collector allowing visitors to contact you for more stats and market reports.
Describe the neighborhood
Would you like to tell more about the location? Describe the neighborhood on your property website. Copy and paste census data or local business directory from other sources or write an introduction about attractions and neighborhood facts.
Tip: Just like with the property description, introduction to the neighborhood helps not only visitors, but also search engines and organic traffic generation. In many instances, visitors arrive to your property website via search engines due to the high relevancy the neighborhood info represents.
With Better Homes Realty our visitors have access to live chat with a real estate professional. We turn your listing into a virtual open house, engaging our visitors in live conversations to discuss your property details.
The built-in Google Local Search tool allows your visitors to map any type of points of interest around your property including schools, parks, libraries, restaurants and more. Just another interactive way for you to provide local information with your property website.
Your home will be listed in local MLS,Multiple Website Service. MLS is a sharing of comprehensive home information among real estate professionals. Listings brokers enter the data about a home for sale and offer to share the commission with a broker who brings a buyer. It's an online software that contains all the specifics about a home, from the address, age, square footage, number of bedrooms, baths, upgrades and schools districts to types of financing the seller will consider, and more.
At Better Homes we don't stop there. We channel more buyers to your property through the use of more traditional real estate marketing as well as the newest media. Your listed property will be showcased in the regional and local newspapers to maximize exposure on the local level. To sell your property effectively, buyers need to be provided with all of the key information professionally presented in a brochure. That is why we produce a brochure for every property filled with all the important details about your home. This brochure is available at Open Houses, is presented to buyers when viewing your home and can be downloaded from your personal property website.
Targeted direct mail has become an incredibly effective way of distributing available property information to the marketplace. We regularly use direct mail to target all types of groups, including first-time buyers, move-up and downsizing buyers. Direct mail pieces will be sent on each of our listings announcing your property for sale. These direct mail campaigns continue throughout the period we are marketing your home and change according to the shelf position of your home and market conditions. We send thousands of emails to opt-in clients every month.
Through our network of lenders, we have access to over 150 loan programs available to the buyers today. Special financing text message signs for your property. Free Mortgage Pre-Qualification services available 7 days a week. ICM provides special financing yards signs that will provide text info to cell phone with property information.
We have over 500 affiliated Sales Executives speaking over 15 languages. In addition to the requirements of the state, all Better Homes Sales Executives attend an additional seventy-five hour training course. Here, all sales executives are trained in the techniques of the Home Marketing System, which has sold more property than any other system in America.
Update you on conditions locally and nationally that will affect the marketing of your property and keep you current on financing conditions in the real estate market
Pre-qualify all potential buyers
Stage public and broker open houses
Provide you with timely feedback on all showings of your home
Make available to you copies of your listing, advertising and marketing programs
Be available to represent you when an agreement of sale is presented and to assist in obtaining the highest and most realistic price
Constantly monitor the sale so that no problems suddenly develop. Oversee all follow-ups to assure that deposits are received, all contingencies are met, and time frames adhered to
Be present at the Transfer of Title (closing) to continue to monitor the transaction for your benefit
Assist you in any way necessary to make the sale and closing of your property as smooth as possible with the least inconvenience to you and your family.
This Marketing Plan is our commitment to you, should We decide to work together to market your most valued Possession: Your Home!!
The Better Homes Home Merchandising System was designed in New Jersey and is now used nationally to enhance the value of a property through merchandising, before the actual marketing plan begins. The Merchandising System is comprised of videos and print material which guides the homeowner through a variety of inexpensive and free projects designed to make their home more presentable for showing. Click Here to watch the Better Homes Home Merchandising video.
Better Homes Realty HomesinYourTown Better Homes Realty Ph: (800) 531-2885 - Fax: 800- 531-7515