Better Homes Realty is a leading full-service residential real estate brokerage that uses an innovative combination of a comprehensive online presence, stealth marketing system, robust proprietary technology and knowledgeable local agents to offer its clients fast, responsive and transparent service. The Company’s award-winning, user-friendly website gives its users access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information and tools. The Company's proprietary technology leads the industry with exclusive website marketing including HomesinYourTown.com and RealEstateNetBranch.com
Tradition, Distinction and Innovation have distinguished Better Homes Realty as the leading real estate company, and these values continue to drive the service you receive by innovative thinking, creative marketing and leadership.
Featured in New York Times Click Here
With an expertise that speaks to many years in the business, and the foresight to recognize the role of the Internet, Larry is the driving force behind BetterHomes.com. A natural outgrowth of his Multi-office real estate brokerage, Better Homes and its counterpart HomesInYourTown.com are trailblazers in grassroots real estate marketing with more than 1200 domains nationwide.Everytown has its own domain and search engine links to dominate online marketplace. He founded the HomesinYourTown.com national real estate portal and the Business-to-Business referral network, SurfYourTown.com, both now staples in the online real estate industry.
NJ Licensed Real Estate Broker, a NJ Licensed Mortgage Banker, a Florida Licensed Mortgage Banker, a NJ Licensed Life & Health Insurer, a NJ Licensed Appraiser, and an NE Licensed Real Estate Broker.
He is a frequent speaker at real estate conferences and a consultant on web-based real estate initiatives.
Presentation Topics
The B2B Referral Network
Realtor advertising has historically been all over the board, from direct mail and the yellow pages to ads on grocery shopping carts and most recently Internet web pages. Yet the Internet potentially delivers much more. Lawrence J. Vecchio, founder and president of the B2B Referral Network, SurfYourTown.com, will demonstrate how realtors can attract area businesses into online partnerships. This becomes a win-win for both parties and yields regular referrals to the agents.
STEALTH Search Marketing: the House Hunter Search Engine
Advertisers on sites are able to reach potential customers who are much closer to making a purchase decision than the average user on Google or Yahoo. Lawrence J. Vecchio, founder and president of BetterHomesUSA.com will explain STEALTH Search Marketing. Learn how to utilize Vertical Search Engines, which send their spiders to a highly refined database in a specific vertical market and reach the qualified buyer more directly. In today's digital age more and more home buyers and sellers know they can find the information they are looking for on the Internet by themselves. In response to that need, websites are popping up that provide the information buyers and sellers seek. This phenomenon is a lead generation opportunity for somebody, and it might as well be you!
YOUR TOWN ADVOCATE
How to dominate your real estate market… with hyper-local marketing!
If you ever wondered how your competition is getting in front of you either online or offline or worried that that you have competition gaining on you, then don’t miss this workshop. It will uncover the secret tools and techniques being used against you in today’s real estate marketing.
In this case, it’s all about leading. You can’t be considered the dominator in your market if you are not in first place. If you are in first place, you need to protect your territory.
Come see how HomesinYourTown.com is dominating their market area with the use of hyper local marketing. Hyper-local marketing combines the strategic mix of online marketing, social networking and traditional print to dominate their target neighborhoods and subdivisions.
The result of a properly executed hyper local marketing strategy will be better connection to residents in every area you focus on, enhanced productivity of and development of associates who work in the farm areas designated as hyper local targets and a tremendous edge in recruiting top agents in your marketplace.
Specifically we will uncover the secrets to the following:
- Defining Total Market Domination and Hyperlocal marketing
- Learn how you can “own” our your own neighborhoods & towns be the Town Star
- Blogging and website strategies to power up to the top of Google rankings
- Strategies for building a dynamic Facebook & social networking community
- How to develop your agents as “your town advisor” to your hyper-local mission
- Direct mail & ad strategies that are proven connect to the community
- The process of conducting your own “Real Estate Town Hall” meetings
